“The higher the sampling rate of a digital recording, the better it sounds,” Stepp adds. Producers of digital recordings continue to strive for the harmonics cassettes can capture. But the problem is that digital music has an inferior sound, because the files are so compressed. These new cassette buyers are part of the digital music generation, Stepp explains. You’re listening to the dominant frequency at each millisecond.” But in a digital recording, there are no harmonics. When you hear music and it’s an actual artist, band or orchestra playing, you’re hearing all levels of frequencies at each millisecond.
Steve Stepp, the president of National Audio Company in Springfield, Missouri-the only producer of magnetic tape for cassettes in the United States, and the largest manufacturer of the format in the world-notes that by and large, the biggest consumer group of audio cassettes right now is those under 35. For some listeners, that distinctively muddy or distorted sound inspires novelty or nostalgia. And due to limitations in tape recording, high treble and low bass can be a little fuzzy. Because tapes pick up everything in the room during the recording process, the sound can have a bit of a hiss. The tapes work by running magnetically charged cellophane strips under an electromagnetic head, which sends electromagnetic sound waves to speakers. His invention was first released in Europe at the Berlin Radio Show and then came to the United States in 1964. He wanted to figure out a way to shrink reel-to-reel tapes (about 5 to 10 inches in diameter) to a size more accessible for everyday consumers. Another contributing factor is the sound the format produces.Ĭassette tapes entered the music scene in 1963, invented by Dutch engineer Lou Ottens, who was the head of new product development at Philips at the time. Artists were forced to cancel gigs, but still needed a way to get new music out-cassettes were a cheap way to do it. The rise in cassette popularity is partially fueled by the pandemic. In the UK, sales increased 103 percent in just the first half of 2020, according to the Official Charts Company, which called the cassette “the unlikely comeback kid of music formats.” has been increasing by double-digit percentages every year ( 33 percent from 2019 to 2020). Since 2017, the number of cassette tapes sold in the U.S. Sales of the retro recordings have skyrocketed over the past few years. If you’re nostalgic for Walkmans and boom boxes, or dream about the good old days of making mix tapes, now is your time.
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